New Wrinkle in Care Packaging

For as long as I can recall, sending a “CARE package” meant you were sending a parcel of food or supplies (toiletries, socks, lotion, shampoo, etc.) to needy people in distant lands, mostly during emergencies. Under the CARE trademark, this humanitarian organization was originally named Cooperative for American Remittances to Europe and adopted as its mission (in 1945) sending food relief to hungry Europeans following World War II.CARE-37Over time, the organization continued its core activity but revamped its name to the more encompassing Cooperative for Assistance and Relief Everywhere. Today, CARE is active in 87 countries and engages in fighting poverty and assisting during emergencies. Continue Reading →