Poor Connor. He is possibly the most infamous little fellow in grade school because almost everyone has heard his mom’s frustrated voice as she speaks into her smart-phone, summoning iPhone’s version of the Shell Answer Man and she asks: Why is Connor having trouble focusing in school? The question appears to bamboozle Siri who answers: Having trouble finding Connor’s middle school? The mini-drama goes on for sixty seconds in the video, less in the radio spot.
Yes, it’s part of an ad campaign. Yes, if you follow the link to understood.org, you’ll find a website offering helpful resources and encouragement for parents trying to address the perceived learning disabilities of their offspring. And maybe, I’ll even cede, consulting Siri as a primary resource for professional advice is a clever tongue-in-cheek approach to the issue. Continue Reading →