The Vilification of They

The message often starts out with an urgent statement: You Need To See This Now! In one form or another, the information that follows urges you to consider special, often proprietary, information they’re anxious to reveal to you … for a price of course … IF you respond NOW. Don’t wait, drop what you’re doing, get it now!

Because this offer isn’t going to last … Really, this is the last day or last week. So don’t miss your chance for the best value!!!!


During the virtual strong-arm pitch, there’s often a veiled (or in other cases quite direct) reference to an unnamed but nefarious enemy ‒ the ubiquitous faceless They ‒ an entity who’s on the trail to have “this video” taken down. Don’t let this happen! Watch the video now BEFORE THEY MAKE ME TAKE IT DOWN.immediately

Know what I’m talking about? The videos might be “investment” pitches or work-at-home “opportunities” or even an individual selling a self-published book or supposedly a one-of-a-kind “health and fitness” routine … to name a few I’ve run across. The purveyors play on your fear of missing out … or having to pay triple after the offer expires. They don’t let you take time for due consideration. It has to be NOW … and if you don’t believe them, don’t be surprised when you come back tomorrow and the video’s gone … because THEY MADE ME TAKE IT DOWN!
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